Digital publishers face a fragmented reality: ads, subscriptions, email, social, and consent are all managed in silos. Different tools and disconnected data create inconsistent experiences and limit revenue growth.
The Publisher’s Playbook: Building Stronger Visitor Relationships introduces Visitor Relationship Management (VRM), a unified approach that applies CRM principles to publishing.
Inside, you’ll get a practical roadmap to:
- Build stronger visitor relationships across every touchpoint
- Optimize engagement strategies with unified data and workflows
- Unlock sustainable revenue growth with proven results from leading publishers
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