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How CBS Sports Used Journey Shaping to Boost Live Video Engagement

CBS Sports needed a smarter way to drive live event participation and maximize viewer engagement during high-stakes moments. With Admiral's Journey Shaping technology, they delivered the right message at the right time—turning anonymous visitors into loyal video viewers.

See how they leveraged targeted campaigns, real-time adjustments, and seamless integration, to drive high eCPM and conversions.


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